Brand Strategy Visual Identity Design Environmental Design Advertising

New York / Arts Brookfield is among the world’s leading patrons of public art. Its trailblazing programming brings vitality to the public spaces that surround the buildings owned by its parent company, Brookfield Office Properties, and each year its events attract more than 350,000 people. Since 2012, WE has worked with Arts Brookfield to use design to communicate and promote its exhibitions, performances and installations. WE has executed visual identities and environmental design for hundreds of projects in New York, LA, Denver and Houston, including concerts, installations, food and film festivals and more. In 2016, WE undertook a comprehensive audit of the brand, creating a vision, strategy and style guide for the organization’s communications, and updating its visual identity to clarify Arts Brookfield’s position alongside the world’s most esteemed cultural institutions.