Brand Strategy Naming Visual Identity Language Guidelines Illustration Social Media Templates Print Collateral Signage

Misette (pronounced “my set”) creates artful dinnerware sets that elevate the everyday. Pushing traditional conventions in the category, Misette’s limited-edition collections, available at high-end retailers SSENSE, Nordstrom, Saks and Moda Operandi, become coveted one-of-a-kind keepsakes imbued with memory and meaning. WE developed a strategy for the NYC-based brand based on the idea that setting the table is like setting the stage for unforgettable at-home events—and that style and artistry should always have a seat at the dinner table. WE created a new visual identity for Misette, including a custom wordmark, modular pattern and gestural icon inspired by the fluidity of artistic creation, celebrating elegance and craftsmanship. The palette is soft and creamy, allowing the photography to pop, and warm and soothing, recalling Mediterranean al fresco dining. WE rolled out the enticing (and appetizing) identity across a website, packaging and social media assets.