Brand Strategy Visual Identity Social Media Templates Merchandise Design

Tennis as a sport and culture is primed for disruption and democratization—it has been elitist and exclusionary for far too long. Tenrec, a line of tennis bags and apparel, came to WE for an identity that would make waves on the public court. WE helped craft Tenrec as a brand for the new tennis class—for every day and everyone. Marrying function with fashion, the Tenrec brand system is spirited and bold. The logo, colour palette and photo direction smartly subvert the category and avoid all the obvious tennis clichés, going from the street to the court and, above all, capturing that tennis feeling.