Brand Strategy Visual Identity Illustration Web Design Merchandise Social Media

Designlab, an online design education platform offering instruction and mentorship to learners and career switchers, collaborated with WE to elevate its image as they expanded into new program areas, and to reach broader audiences on a journey to UX/UI design proficiency and career growth. WE developed a compelling visual and verbal identity that flexes between functional and expressive experiences, bringing cohesion to their educational offerings while upholding Designlab’s reputation as a trusted leader in an evolving and increasingly competitive category. The design-led, digital-first identity, which embraces the journey of learning itself, solidifies the brand’s earned authority while remaining accessible and inclusive to diverse learners and poised for future growth.