Theme Ideation Visual Identity Art Direction Motion Graphics Print Design Web Design Event Material Signage Social Templates

DesignThinkers is Canada’s premier design conference, organized by the Association of Registered Graphic Designers (RGD), and addressing the transformative challenges and opportunities shaping the industry today through speakers, workshops and events, in both Toronto and Vancouver. WE crafted the visual identity and experiential design for the 2024 conference, and came up with the organizing theme, Into the Rabbit Hole, inviting both speakers and attendees to delve into the creative process — dreamlike, unpredictable, and full of endless discovery. Through bold collages, innovative typography, immersive motion graphics and vibrant colour palettes (one for Toronto, another for Vancouver), the visual identity effectively embodies the boundless nature of the creative process, and set the stage for critical dialogues shaping the future of design.