Yasemin Emory, Whitney Geller & Benjamin Leszcz


Whitman Emorson is led by Yasemin Emory, Whitney Geller and Ben Leszcz, who work in close collaboration to shape the company’s culture and its work. All three partners play an active and significant role in every project.

The partners’ diverse experiences contribute to the company’s uniquely interdisciplinary approach and its distinctive point-of-view. Yasemin, a McGill and Parsons graduate, worked previously at the New York design agency CO-OP, and as an art director at Martha Stewart Living Omnimedia. Whitney, a graduate of McGill and the University of Warwick, spent several years at Bruce Mau Design in Toronto, Chicago and New York, working with MTV, Coca-Cola, The Mayo Clinic and the Oprah Winfrey Network. Ben, an alumnus of the University of King’s College and LSE, worked previously as a journalist, contributing to Monocle, Conde Nast Traveler and Bon Appétit, and at Winkreative in London, UK, where he collaborated with Hermès, Porter Airlines and the Government of Thailand.

Whitney and Yasemin founded Whitman Emorson in 2011, when they were both living in New York. Soon after the pair moved the company to their hometown of Toronto, Ben joined as a partner.

Petra Cuschieri
Design Director

Petra cut her teeth in high school as a hand-bag entrepreneur, and she still brings a playful, craft-driven approach to everything she does. A George Brown grad, Petra worked previously at Jackman Reinvents, john st., and the record label Arts & Crafts, where her album artwork for artists like Feist and Broken Social Scene earned her a Juno Award.

Michael Di Leo
Account Lead

Formerly a Senior Account Planner at Bruce Mau Design, Michael has led a number of major branding and design projects, working with clients like SONOS, ASICS, and Netflix. At Whitman Emorson, he heads day-to-day account management, and supports strategy and communications development.

Hannah Siklos
Project Manager

A University of Guelph grad who worked previously at Swipe Design and Kriss Communications, Hannah plays a key role in research, strategy, brainstorming and client management. She also generally keeps the studio ticking and, crucially, ensures team WE is always tapped into the zeitgeist.

Rachelle Lajoie

Rachelle joined WE immediately after graduating OCAD University, quickly establishing herself as a reassuringly calm presence, sustaining the studio’s cosmic balance with her easy-going disposition and her equally chilled-out sidekick, the sagacious 14-year-old Black Lab mix, Rosie.

Deborah Lewis
Production Designer

A Ryerson grad and former graphic designer at the professional photo lab Pikto, Deborah recently joined WE as a production designer. By day, Deb is a powerhouse of creative output; by night, she is, as she puts it, "designing through the 6ix with her woes."

Lydia Pawlowsky

Lydia joined WE as our resident Writer/Researcher after having previously worked for Format, TD, and Free Agency. Day to day, she delivers strategic copy, considered insight, and a near-constant Slack stream of the best links the internet can provide.



Whitman Emorson’s core team comprises three principals, who work on all of the consultancy’s projects, and a small group of designers, copywriters and project managers. We also draw on a broad, global network of collaborators – including photographers, illustrators, web developers, filmmakers and more – as projects require.