Venetian Inspirations
Modello Canada

Modello is produced at Masi Agricola, a family-owned Venetian wine company spanning seven generations. To introduce a new set of wine lovers to their products in Ontario, Modello engaged WE to conceive a digital storytelling platform would be the foundation for broadcasting their brand on social media.

WE created, an online magazine covering food, drinks, hosting, decor, profiles, and more—all of it celebrating Modello’s core values of simplicity, conviviality and the pleasure of sharing a great meal with friends. The ongoing stories are brought to life with photography and illustrations that are as life affirming as the Italian lifestyle that inspires them.