The Ecological Approach

Queenston, Ontario / Willowbank is a school and cultural centre that functions as a laboratory for the development of a uniquely holistic, ecologically sensitive approach to heritage conservation. In 2015, Willowbank engaged Whitman Emorson to build stakeholder alignment around a shared vision, and to develop a communication strategy for the organization.

Following a site visit, nearly 20 interviews and extensive research, WE presented a vision and communications strategy focused on Willowbank’s position as an organization and approach uniquely suited to the 21st century. WE executed a new visual identity, a fundraising brochure, stationery, signage and a website.