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The Creative Landlord
Allied Properties REIT

Toronto, Canada / Allied Properties REIT is a commercial real estate developer with an emphasis on architecturally significant buildings. In 2012, following extensive research and stakeholder interviews, WE presented a communications strategy for Allied, rooted in the company’s deep commitment to building vibrant urban neighbourhoods and flourishing creative communities.

WE presented Allied with a new visual system to align with this strategy, refreshing its identity and working across a range of executions, including stationery, signage, hoarding, photographic direction and web. WE also conceived of and launched Make Room for the Arts, Allied’s corporate social responsibility program, as well as an award-winning print publication, Block.