Taking Aim
Childhood Cancer Canada

Toronto, Canada / Since its founding in 1987, Childhood Cancer Canada has worked to support research and programming for childhood cancer. In 2016, CCC developed plans for Clays for Kids, a skeet-shooting fundraiser for some of the organization’s most important donors and corporate sponsors. CCC engaged WE to conceive and execute a communications strategy for the event.

WE develop a playful coat-of-arms-inspired logo that riffed on three of the organization’s core values— joy, courage, and strength—as well as a word mark incorporating a clay-inspired icon. WE then rolled out a range of materials for the event, including a sponsorship package, an invitation, event signage, environmental design and a website.