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Launchpad for Success
Rotman Commerce, University of Toronto

Rotman Commerce, at the University of Toronto, is among Canada’s oldest and most esteemed undergraduate business programs. In order to attract a new cohort of diverse, passionate and driven students with wide-ranging ambitions, the school engaged Whitman Emorson to develop a communications strategy and to develop a variety of communication materials

WE rooted its work for Rotman Commerce in the notion of the school as a launchpad for diverse students seeking diverse outcomes. The result is a collection of vibrant, engaging materials—including a recruitment brochure, a postcard, and a welcome kit—focused on student stories and testimonials. The materials will function as a template for the school’s communication materials for years to come.