Forward Thinking
NXT City

Toronto, Canada / NXT City is a not-for-profit organization that connects young people with city builders to create, activate and program public spaces. Since launching in 2012, NXT City has hosted a series of conferences, talks, parties and symposia, sparking new conversation and changing the dialogue surrounding how we interact with, and within, the public realm.

In 2017, NXT City engaged WE as agency-of-record on an ongoing basis. To start, WE refreshed the organization’s visual communications system, focused initially on the development of a flexible, iconic system for its annual symposium, the organization’s hallmark event. WE continues to help NXT City refine its messaging and communications strategy, positioning the organization for continued growth and impact in the years ahead.