Motherhood Meets Luxury
Darling & Ninth

Toronto, Canada / Darling & Ninth is a premium maternity concierge service, which offers a range of services to pregnant women and new mothers, from interior design consulting to shower planning and beyond. Darling & Ninth approached Whitman Emorson to help introduce the brand—and broadly, the notion of a maternity concierge service—to the Toronto market.

After consulting with founder Claire Kilgour Hervey, and studying the maternity concierge market, which existed primarily in New York and Los Angeles, WE created a visual identity for the brand, and produced stationery; business cards; tote bags; T-shirts; notepads; gift tissue wrap, ribbons and stickers; and a website.