Making the Connections
Union Centre

Toronto, Canada / In 2009, Allied Properties REIT acquired a heritage building at 20 York Street. Four years later, with Union Station’s revitalization underway, Allied developed a proposal for a state-of-the-art office tower on the site, tapping WE to craft a communications strategy for the building.

Inspired by the building’s unique position, perched above Union Station, WE named the project Union Centre and created materials—including a website, an editorial brochure and a guide to local amenities—that celebrated the building’s flexibility, sustainability and connectivity.