Learning for All

Newark, New Jersey / The Newark Educators’ Community Charter School is a charter school, which subsists on a blend of state funding and private donations. The school engaged WE to create a communications strategy to catalyze donors, while also unifying parents, students, teachers, administrators and board members. Following extensive stakeholder interviews and workshops, WE articulated a vision for NECCS that emphasized its position as a progressive, independent school, committed to flexible teaching methods and a range of learning outcomes.

Rooted in this position, WE conceived a communications strategy, executing a new visual identity, as well as a range of materials, including a website, brochure, stationery, uniforms and brand standards. In addition WE created a new mission statement and tagline for the school.