Elevated Essentials
Brookfield Office Properties

Toronto, Canada / When it was constructed in Toronto in 1975, First Canadian Place was the world’s sixth tallest building. In 1981, it was followed by Exchange Tower, built on the same block. In 2015, Brookfield Office Properties, the properties’ owner, hired WE to elevate the reputation of the retail offering at FCP and Exchange Tower.

As agency of record, WE developed an award-winning campaign around the notion of “elevated essentials,” representing the offering as a hub of upmarket convenience offering the necessities of a life well-lived. WE also focuses on implementations ranging from signage to social media and branding to events.