Elevated Underwear

Toronto, Canada / Knix Wear is a Toronto-based startup that uses proprietary technology to produce discreet, elegant women’s undergarments that wick away moisture and eliminate bacteria. WE collaborated on Knix Wear’s launch, developing a design strategy for a new, everyday staple for powerful, stylish women.

WE created a visual identity, and a system distinguished by its simplicity, clarity and subtlety. WE then rolled out clothing labels, stationery and an original, elegant, cylindrical package, designed to engender the sense of excitement and anticipation that befits a revolutionary product.