Eat Together

Toronto, Canada / Crumb is a food and lifestyle brand launching in 2018, created by Canadian restaurateur, cookbook author and Food Network personality Devin Connell. Crumb’s website,, focuses on easy, straightforward recipes, among many other aspects of a family life well-lived, from travel and restaurants to style, decor and entertaining.

Connell engaged WE in 2017 to develop a vision, name, identity, website and editorial platform for the brand. WE worked closed with Connell to refine her vision, creating a verbal and visual language that feels playful but refined; a work-in-progress characterized by an easy-going sense of authenticity and joy made evident through bold colours, sophisticated type treatments and hand-drawn visual elements.