Toronto, Canada / Waverley Projects is a boutique property developer, founded by Leith Moore, an adjunct professor of at the University of Waterloo’s school of urban and regional planning, who spent more than 30 years as VP development at the Sorbara Group. Waverley specializes in sustainable, human-scale, urban residential development, with a focus on mid-rise and in-fill buildings.
Moore engaged WE to bring his brand to life in 2016. WE developed a name, identity system, which reflected an essential premise at the heart of Waverley: The most creative solutions for sustainable living are a natural product of the constraints of urban development. WE then rolled out a website and collateral package, and continues to support Waverley’s ongoing communication needs.