Caring Through Innovation

Richmond, Virginia / Founded in 1998, ALR Technologies is a health technology company that developed the Health-e-Connect System, which allows doctors and nurses to monitor patients’ health remotely. ALRT hired WE to help identify and express the company’s distinctive qualities amidst the crowded healthcare technology landscape.

WE conceived of a communications strategy centred on the idea of “caring through innovation,” which also became the company’s tagline. In addition to a new visual identity and refreshed exhibition booths, stationery and more, WE developed a new look and feel the Health-e-Connect product itself.