Best in Class
Rotman School of Management
Toronto, Canada / The Rotman School of Management is the University of Toronto’s graduate business school, ranked first among all Canadian business schools by the Financial Times. In 2016, Rotman approached WE to develop new student recruitment materials that felt aligned with the school’s reputation for excellence and its commitment to a design-driven approach to strategic thinking.
Following a comprehensive survey of communication materials from top global businesses schools, WE developed an editorial direction for three recruitment books—for its MBA, EMBA, and GEMBA programs—that celebrate Rotman’s exceptional faculty and alumni; community and network; and its best-in-class academic and extra-curricular offering.