A Visionary Collaborator
Toronto, Canada / MMC Architects is a multidisciplinary architecture practice, known for complex, high-profile retail projects, such as Yorkdale and Square One. In 2014, following a change in the firm’s ownership structure the firm approach WE to help the firm elevate its profile and tell its story, with the aim of attracting new talent and expanding its client base.
WE grounded its work for MMC with research and interviews, speaking to MMC’s principals as well as its partners within the development community. WE developed a strategy for the firm rooted in its commitment to collaboration and to forward-thinking yet understated design. We created a visual identity, a stationery package and the website, mmcarchitects.ca.